by Kim Albee | Jun 30, 2024 | AI
How AI Can Extend Your Social Media Reach Enhancing your marketing outcomes with AI can seem daunting, but it’s definitely within reach with the right approach. Success often depends on understanding why traditional approaches fall short, which is where ideal...
by Kim Albee | Jun 15, 2024 | Marketing Strategy
Why Lead Nurturing Beats One-Off Content I had a terrific conversation earlier this week with a marketing leader who manages branding and rebranding companies – updating and realigning business brands who are outdated — making them relevant again. It was...
by Kim Albee | May 31, 2024 | AI
Exploring the Challenges of AI-Assisted Content Creation Today, I want to share with you an exciting experiment I conducted with AI tools for generating content. As we all know, successfully moving our audience from point A to point B is a constant challenge,...
by Kim Albee | May 15, 2024 | AI
My journey with AI is full of bumps and learnings to be sure! There is one thing that has stood out and that is using AI to help me better understand my Ideal Customer. I’m not saying that Persona exercises aren’t important, but they are expensive and time...
by Kim Albee | Apr 26, 2024 | AI
The Double-Edged Sword of AI in Marketing Imagine AI as a “vast ocean of possibilities”, lol, which I compare to the early days (and maybe even current) and how I engaged with YouTube, except now applied to engaging with AI tools, like ChatGPT and others...
