by Kim Albee | Jan 16, 2025 | Marketing Strategy
This week, I’m departing from AI to illustrate that there are things you can easily do to start learning what your leads are interested in. This is a tactic we’ve employed with clients and ourselves across industries, B2B and B2C — and you can easily...
by Kim Albee | Sep 11, 2024 | Marketing Strategy
AI: Advancing Faster Than We Are! AI is advancing at an exponential rate. But our preparedness is advancing at a linear rate according to the state of marketing AI report. When asked about the barriers to AI adoption, a staggering 43% cited a lack of strategy while...
by Kim Albee | Jun 15, 2024 | Marketing Strategy
Why Lead Nurturing Beats One-Off Content I had a terrific conversation earlier this week with a marketing leader who manages branding and rebranding companies – updating and realigning business brands who are outdated — making them relevant again. It was...
by Kim Albee | Feb 20, 2024 | Marketing Strategy
Effective lead generation and conversion are crucial for the growth and success of any business. Without a clear understanding of your ideal customer profile, your marketing efforts may fall flat and fail to make an impact—often because businesses lack the performance...
by Kim Albee | Nov 8, 2023 | Marketing Strategy
How Innovation Can Transform Your Marketing ROI Are you tired of feeling like your marketing efforts, while doing OK, could be doing so much better? Not clear where to turn or how to improve the ROI from your marketing efforts? Consider this: You have a brilliant...
by Kim Albee | Nov 8, 2023 | Marketing Strategy
Are You Ready to Level Up Your Marketing Game and Unlock the Potential of Your Business? Imagine This Scenario: Navigating Your B2B SaaS Business You’re the leader of your business, navigating the landscape of your B2B SaaS niche. You’ve achieved some...
